Cookie Policy

Cookies are small text files stored on your computer or mobile device when you visit a website. They make websites work more efficiently and provide information to site owners. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Betsson uses cookies and similar technologies, such as pixels, web beacons, and local storage, to enhance your experience on our sportsbook and casino platforms. These technologies help us understand how you interact with our services, remember your preferences, and provide relevant content and advertisements. This Cookie Policy explains what cookies are, how Betsson uses them, and your choices regarding their use.

Betsson uses cookies for several purposes, all designed to improve your user experience and the functionality of our services. These purposes include:

• Operating our website and services effectively.
• Understanding how you use our website and identifying areas for improvement.
• Remembering your preferences and settings, such as language and currency.
• Providing you with personalised content and advertisements.
• Analysing the performance of our marketing campaigns.
• Detecting and preventing fraudulent activity.
• Complying with our legal and regulatory obligations.

By continuing to use the Betsson website, you agree to our use of cookies in accordance with this Cookie Policy.

Essential cookies, also known as strictly necessary cookies, are fundamental to the operation of the Betsson website. Without these cookies, certain core functionalities of our platform would not be available. They enable you to use essential features, such as accessing secure areas of the site, logging into your account, and making deposits and withdrawals.

These cookies do not gather information about you for marketing purposes or to remember where you have been on the internet. They are typically set in response to actions you make, such as setting your privacy preferences, logging in, or filling in forms. You cannot opt out of these cookies because they are necessary for the website to function correctly. If you block these cookies, some parts of the site will not work.

Analytics cookies collect information about how visitors use the Betsson website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies collect aggregated and anonymised information, meaning it cannot be used to identify you personally. The data helps us understand how our website is performing and how we can improve its functionality and user experience.

Betsson uses analytics cookies to monitor website traffic, track user behaviour patterns, and identify popular content. This information allows us to make informed decisions about website design, content strategy, and technical optimisation. For example, we might use these cookies to determine if users are having trouble finding specific betting markets or if certain pages are loading slowly.

Functional cookies allow the Betsson website to remember choices you make, such as your username, language, or the region you are in, and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. Their purpose is to improve your experience by making your interactions with Betsson more personalised and convenient. For example, if you set your preferred language, a functional cookie will remember this so you do not have to select it every time you visit.

Marketing and advertising cookies deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with Betsson's permission. They remember that you have visited a website and this information is shared with other organisations, such as advertisers.

Betsson uses these cookies to build a profile of your interests and show you relevant adverts on other sites. This helps us offer you promotions and bonuses that align with your betting preferences. If you do not allow these cookies, you will experience less targeted advertising.

In addition to the cookies Betsson sets directly, we also use various third-party cookies to report usage statistics of the service, deliver advertisements on and through the service, and so on. These third-party cookies are set by domains other than Betsson's website. For example, we might use third-party analytics providers who set their own cookies to perform their services.

These third-party providers have their own cookie policies, which we encourage you to review. Betsson does not have direct control over these third-party cookies. However, we carefully select our partners to ensure they adhere to high standards of data protection and privacy, consistent with our own commitments and regulatory requirements.

The duration for which a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies are temporary and are typically deleted from your device as soon as you close your web browser. They are primarily used to enable website functionality during a single browsing session, such as keeping you logged in as you use different pages on Betsson.

Persistent cookies remain on your device for a set period, which can range from a few minutes to several years, or until you manually delete them. These cookies remember your preferences and settings over time, allowing Betsson to provide a more personalised experience on subsequent visits. For example, a persistent cookie might remember your preferred language or your login details, so you do not have to re-enter them each time you visit our site.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by adjusting the settings in your web browser. Most web browsers allow you to control cookies through their settings preferences. However, if you choose to block all cookies, you may not be able to access all or parts of the Betsson website, and some functionalities may be impaired.

You can typically manage cookies in popular browsers:

• Google Chrome: Settings > Privacy and security > Site Settings > Cookies and site data.
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
• Microsoft Edge: Settings > Privacy, search, and services > Clear browsing data > Choose what to clear > Cookies and other site data.
• Safari: Preferences > Privacy > Manage Website Data.

Disabling certain cookies may affect the functionality and features available on the Betsson website. If you have any questions about managing your cookie settings, please refer to your browser's help documentation or contact our customer support team.

Some web browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want your online activity to be tracked. Currently, there is no universally agreed standard for how websites should respond to these signals. As such, Betsson does not currently respond to "Do Not Track" signals.

However, we protect your privacy and provide you with control over your data. We encourage you to use the cookie management tools available in your browser, as outlined in the "Managing and Disabling Cookies" section, to control your cookie preferences on the Betsson website. Our commitment to GDPR compliance means we give you control over your personal data, including data collected via cookies.

Betsson may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will revise the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies and related technologies.

Significant changes to this policy will be communicated through a prominent notice on our website or through other appropriate channels. Your continued use of the Betsson services after any changes to this Cookie Policy will constitute your acceptance of such changes.

If you have any questions or concerns about Betsson's use of cookies or this Cookie Policy, please contact us. Our dedicated customer support team assists you with any queries you may have regarding your privacy and data protection.

You can reach us through the following channels:

• Live Chat: Available 24/7 directly on the Betsson website.
• Email: Send your inquiries to our support email address, which can be found in the Help Centre section of our site.
• Help Centre: Visit our comprehensive Help Centre for frequently asked questions and detailed information on various topics, including privacy and data handling.

We address your concerns promptly and transparently, making your experience with Betsson as secure and enjoyable as possible.