Cookie Policy

Cookies are small text files, typically consisting of letters and numbers, that are downloaded onto your computer or mobile device when you visit a website. They make websites work more efficiently and provide information to the owners of the site. Cookies enable a website to recognise a user's device, remember your preferences, and improve your online experience. They play a crucial role in enhancing the functionality and usability of digital platforms.

When you access Betsson, our servers send a cookie to your device. This cookie allows us to recognise your device, but not you personally. It helps us understand how you interact with our services, making for a smoother and more personalised browsing experience. Cookies are fundamental to the operation of many online services, including those offered by Betsson, as they facilitate various features, from remembering login details to tailoring content to your interests.

At Betsson, we use cookies for a variety of purposes aimed at improving your experience and the functionality of our sportsbook. Our primary goal is to make your time on our site secure and enjoyable. Cookies help us achieve this by enabling us to:

• Remember your preferences, such as language settings and betting choices.
• Keep you logged in, so you do not have to re-enter your credentials every time you go to a new page.
• Understand how you use our website, allowing us to identify popular sections and areas for improvement.
• Provide you with relevant advertisements and offers based on your interests and past activities.
• Enhance the security of your account and our services by detecting and preventing fraudulent activities.

The information collected through cookies is vital for us to continually optimise our platform and deliver a service that meets your expectations. We use this data responsibly and transparently.

Essential cookies, also known as strictly necessary cookies, are fundamental to the operation of the Betsson website. Without these cookies, certain core functionalities would not work. They enable you to move around the website and use its essential features, such as accessing secure areas of the site, making deposits, and placing bets. These cookies are typically set in response to actions made by you, such as logging in or filling out forms.

Because these cookies are necessary for the website to function correctly, they do not require your explicit consent under GDPR. They are automatically placed on your device when you visit Betsson. Disabling these cookies would severely impact your ability to use our services, potentially rendering the site unusable for certain critical functions. We use essential cookies to maintain your session, ensure transaction security, and provide basic site navigation.

Analytics cookies collect information about how visitors use our website, such as which pages are visited most often and if users encounter error messages. These cookies do not collect information that identifies you directly. All information collected is aggregated and anonymous. The data gathered helps Betsson understand user behaviour patterns, allowing us to improve the performance and design of our website.

By analysing this anonymous data, we identify areas of the site that are performing well and those that need improvement. This insight is invaluable for optimising the user experience, ensuring that Betsson remains intuitive and efficient. For example, we might use analytics cookies to determine the effectiveness of certain marketing campaigns or to monitor site traffic during peak events. Your consent is requested for the placement of these cookies, as they are not strictly necessary for the site's basic operation.

Functional cookies allow Betsson to remember choices you make and provide enhanced, more personal features. For example, these cookies can remember your username, language preference, or the region you are in. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise. These cookies provide you with a more personalised and convenient experience, tailoring the website to your specific needs and preferences.

While not strictly essential for the website to function, functional cookies significantly improve your experience on Betsson. They save you time and effort by remembering your settings, so you do not have to reconfigure them each time you visit. For instance, if you set a preferred language, a functional cookie will ensure that the site loads in that language on subsequent visits. We seek your consent for the use of these cookies, as they enhance your interaction with our platform.

Marketing and advertising cookies deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement, and help measure the effectiveness of advertising campaigns. These cookies are usually placed by advertising networks with our permission. They remember that you have visited our website and this information is shared with other organisations, such as advertisers.

At Betsson, we use these cookies to present you with tailored promotions, special offers, and information about new products or services that we believe might be of interest to you. This helps us ensure that our marketing efforts are efficient and relevant. For example, if you have shown interest in a particular sport, these cookies might help us display related betting opportunities. Your explicit consent is required for the use of marketing and advertising cookies, as they impact the content you see.

Third-party cookies are cookies set by a domain other than the one you are visiting. When you visit Betsson, there may be instances where we allow third-party service providers to place cookies on your device. These third parties may include analytics providers, advertising networks, and social media platforms. They use these cookies to provide services to us, such as helping us understand website traffic, delivering targeted advertisements, or enabling social media sharing functionalities.

For example, we might use Google Analytics, a web analytics service provided by Google, Inc., which uses cookies to help us analyse how users interact with our site. Similarly, advertising partners may use their own cookies to track your browsing habits across different websites to build a profile of your interests and show you relevant ads. Betsson does not control these third-party cookies, and their use is governed by the privacy policies of the respective third parties. We encourage you to review their policies for more information. Your consent for these cookies is typically managed through the same mechanisms as our own non-essential cookies.

The duration for which a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies are temporary cookies that remain on your device only until you close your web browser. Once you close your browser, the session cookie is deleted. They are primarily used to enable website functionality, such as keeping you logged in as you go through different pages on Betsson.

Persistent cookies, on the other hand, remain on your device for a set period, which can range from a few minutes to several years, or until you delete them manually. These cookies remember your preferences or actions across multiple visits to our website. For example, a persistent cookie might remember your preferred language setting for your next visit to Betsson. The lifespan of a persistent cookie is determined by its creator and can vary significantly depending on its purpose. We clearly indicate the lifespan of our cookies within our cookie management tools where applicable.

You have the right to manage and disable cookies at any time. Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it or not. You can also configure your browser to block all cookies, or to delete cookies when you close your browser.

Disabling certain cookies, especially essential cookies, may affect the functionality and your overall experience on Betsson. For example, you might not be able to log in, place bets, or access certain features of our site. To manage your cookie preferences directly on Betsson, you can use the cookie consent tool provided on our website. This tool allows you to accept or reject different categories of cookies, giving you granular control over your privacy settings. For more detailed instructions on how to manage cookies in your specific browser, please refer to your browser's help documentation or settings.

Some web browsers offer a "Do Not Track" (DNT) feature that allows you to signal to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, Betsson does not currently respond to DNT signals. We continue to monitor developments in this area and may implement a response if and when a consistent, legally binding standard is established.

In the meantime, you can manage your privacy preferences and control the use of cookies through the methods described in the "Managing and Disabling Cookies" section of this policy. We are transparent regarding our data practices and provide you with tools to manage your personal information effectively, even without a universal DNT standard. Your privacy remains a top priority for Betsson, and we encourage you to utilise the available cookie management options.

Betsson reserves the right to update or modify this Cookie Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be effective immediately upon posting the revised policy on our website. We will indicate the date of the last revision at the top of this policy.

We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies and your related rights. Your continued use of the Betsson website after any modifications to this policy will constitute your acceptance of such changes. If we make significant changes, we may provide more prominent notice, such as through a banner on our website or direct communication, to ensure you are fully aware of the updates.

If you have any questions, concerns, or comments about this Cookie Policy, or if you wish to exercise your rights regarding your personal data, please contact us. Our customer support team is available to assist you with any queries you may have regarding our use of cookies or your privacy on Betsson.

You can reach us through the following channels:

• Email: [Insert Betsson's customer support email address here]
• Live Chat: Available directly on the Betsson website [Insert hours of operation if applicable]
• Support Centre: Visit our comprehensive Help Centre for FAQs and further assistance.

We address your concerns promptly and transparently. Your feedback is important to us as we maintain the highest standards of privacy and data protection at Betsson.