Privacy Policy

Welcome to Betsson, an online sportsbook. We protect your privacy and the security of your personal data. This Privacy Policy outlines how Betsson collects, uses, discloses, and protects your information when you use our services. It also explains your rights regarding your personal data. By accessing or using Betsson's services, you agree to the terms of this Privacy Policy. Please read it carefully.

Betsson operates under a license issued by our licensing authority. This ensures we adhere to strict regulatory standards, including those related to data protection. We maintain transparency and provide you with control over your personal information.

We collect various types of information to provide and improve our services. This includes:

• Personal Identifiable Information (PII): This includes your name, date of birth, gender, address, email address, phone number, and national identification number (where required for verification). We collect this information during registration and account verification.
• Financial Information: Details related to your payment methods, such as credit/debit card numbers, bank account details, and transaction history. We do not store full credit card numbers, only partial information for identification and security.
• Account Information: Your username, password (encrypted), betting history, preferences, and communications with our customer support.
• Technical Information: IP address, browser type, operating system, device information, access times, and referring website addresses. This helps us understand how you interact with our platform and diagnose technical issues.
• Usage Data: Information about how you use Betsson, including pages visited, features used, and game play statistics.
• Communication Data: Records of your interactions with us, including emails, chat transcripts, and phone calls.
• Publicly Available Information: In some cases, we collect information from public sources, such as social media, to verify your identity or for fraud prevention.

Betsson uses your information for several key purposes, all for a secure, enjoyable, and compliant betting experience:

• To Provide and Manage Services: This includes creating and managing your account, processing your bets, handling deposits and withdrawals, and providing customer support.
• For Security and Fraud Prevention: We use your data to verify your identity, detect and prevent fraudulent activities, money laundering, and other illegal actions. This maintains the integrity of our platform and complies with regulatory requirements.
• To Personalise Your Experience: We use your data to offer tailored promotions, bonuses, and content we believe will interest you, based on your betting history and preferences.
• For Communication: To send you important updates about your account, service changes, and marketing communications (where you have consented).
• For Legal and Regulatory Compliance: To comply with our legal obligations, including age verification, responsible gambling measures, and reporting to regulatory authorities.
• For Internal Analytics and Improvement: To analyse user behaviour, identify trends, improve our website, services, and develop new features. This helps Betsson improve the user experience.
• To Monitor Responsible Gambling: We use data to monitor for potential problem gambling behaviours and to provide support and resources as part of our commitment to responsible gambling.

Betsson processes your personal data based on several legal grounds, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR):

• Performance of a Contract: We process your data to fulfil our contractual obligations to you, such as managing your account, processing your bets, and handling transactions.
• Legal Obligation: We process your data to comply with legal and regulatory requirements, including anti-money laundering (AML) laws, responsible gambling regulations, and age verification checks imposed by our licensing authority.
• Legitimate Interests: We process your data where it is necessary for our legitimate interests, provided these interests do not override your fundamental rights and freedoms. This includes fraud prevention, network and information security, business analysis, and improving our services.
• Consent: In certain situations, we ask for your explicit consent to process your data, for example, for sending direct marketing communications. You can withdraw your consent at any time.

Betsson takes your privacy seriously and shares your data only in specific circumstances and with appropriate safeguards:

• Service Providers: We share data with trusted third-party service providers who assist us in operating our business, such as payment processors, IT support, marketing agencies, and customer service providers. These providers are contractually bound to protect your data and use it only for the purposes Betsson specifies.
• Regulatory and Law Enforcement Bodies: We disclose your data to regulatory bodies, law enforcement agencies, or other governmental authorities when required by law, court order, or to comply with our licensing obligations.
• Fraud Prevention Agencies: To prevent fraud, money laundering, and other criminal activities, we share your data with specialist agencies.
• Affiliates and Group Companies: Your data may be shared with other companies within the Betsson group for operational, analytical, and marketing purposes, always subject to strict data protection agreements.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal data.
• With Your Consent: We share your data with other third parties when you have given us explicit consent.

We ensure that any third parties with whom we share your data are subject to appropriate data protection obligations and security measures.

Betsson employs robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption: We use industry-standard encryption technologies, such as SSL (Secure Socket Layer), to protect data transmitted between your device and our servers.
• Access Controls: Access to your personal data is restricted to authorised personnel who require it for their job functions. They are bound by strict confidentiality obligations.
• Firewalls: We use firewalls to prevent unauthorised access to our internal systems.
• Regular Security Audits: Our systems undergo regular security audits and penetration testing to identify and address vulnerabilities.
• Data Backup and Recovery: We maintain comprehensive data backup and recovery procedures to prevent data loss.
• Employee Training: All Betsson employees receive regular training on data protection and security best practices.

While we protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. We encourage you to also protect your personal data, such as using strong, unique passwords and not sharing your account details.

Under applicable data protection laws, you have several rights regarding your personal data. Betsson upholds these rights:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that any inaccurate or incomplete data we hold about you be corrected.
• Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, subject to certain legal and regulatory obligations that may require us to retain some information.
• Right to Restriction of Processing: You can request that we restrict the processing of your data in certain circumstances, such as when you contest the accuracy of the data.
• Right to Data Portability: You can receive your personal data in a structured, commonly used, and machine-readable format and transmit that data to another controller.
• Right to Object: You can object to the processing of your personal data, particularly when processing is based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you can withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
• Right to Lodge a Complaint: You can lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, contact our Data Protection Officer using the details in the "Contact Us" section. We will respond to your request in accordance with applicable laws.

Betsson uses cookies and similar tracking technologies to improve your experience, analyse website usage, and for marketing. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: These are necessary for the website to function correctly, enabling core functionalities like security, network management, and accessibility.
• Performance Cookies: These cookies collect information about how you use our website, such as which pages you visit most often. This data helps us improve the performance of our site.
• Functionality Cookies: These allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.
• Marketing/Advertising Cookies: These cookies deliver advertisements more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

You control cookies. Most web browsers allow you to manage your cookie preferences through their settings. You can block or delete cookies, but this may affect the functionality and your experience on Betsson. For more detailed information, refer to our dedicated Cookie Policy.

Betsson retains your personal data only as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. Specific retention periods depend on the type of data and the purpose of processing.

• We typically retain account information for the duration of your active account and for a period thereafter as required by anti-money laundering (AML) and other regulatory obligations (e.g., five years after account closure).
• Transaction data and betting history are retained for longer periods to comply with financial regulations and for auditing.
• Marketing consent records are kept as long as you are subscribed to our marketing communications and for a short period thereafter to ensure we honour your opt-out preferences.

Once your data is no longer required, we securely delete or anonymise it in accordance with our data retention policies and applicable laws. If you request the erasure of your data, we will comply unless there is a legal or regulatory reason to retain it.

As Betsson operates globally, your personal data may be transferred to, stored, and processed in countries outside of your country of residence, including countries outside the European Economic Area (EEA). These countries may not have the same level of data protection laws as your home jurisdiction.

When we transfer your data internationally, we take appropriate safeguards to ensure your data remains protected and that the transfer complies with applicable data protection laws. These safeguards may include:

• Transferring data to countries the European Commission deems to provide an adequate level of protection for personal data.
• Using standard contractual clauses approved by the European Commission, which provide specific data protection obligations for the recipient.
• Implementing binding corporate rules (BCRs) where applicable, which are internal rules approved by data protection authorities.

By using Betsson's services, you acknowledge and agree to such international transfers of your personal data for the purposes described in this Privacy Policy.

Betsson's services are not for individuals under the legal gambling age (which is 18 years in most jurisdictions, or higher in others). We do not knowingly collect personal data from children. Our registration process includes age verification checks to prevent minors from accessing our platform.

If we become aware that we have inadvertently collected personal data from a child, we will immediately delete that information from our records. If you believe that a child has provided us with their personal data, contact us immediately using the details in the "Contact Us" section.

Betsson may update this Privacy Policy to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, through other communication channels, such as email.

Review this Privacy Policy periodically to stay informed about how we protect your information. The "Last Updated" date at the top of this policy (not included in this output, but usually present) indicates when the latest revisions were made. Your continued use of Betsson's services after any changes indicates your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, contact our Data Protection Officer:

• Email: You can reach our dedicated Data Protection Officer via the contact form available on our website or through the support section of your Betsson account.
• Customer Support: Our customer support team is available 24/7 to assist you with general privacy-related queries.
• Postal Address: For written correspondence, address your letter to our registered office, clearly marking it for the attention of the Data Protection Officer.

We resolve any privacy concerns you may have and will respond to your inquiries promptly and professionally.